The Story of Cherry Lady

I have always believed that everything happens for a reason.

I think “Life” is the best coach and every day we have an opportunity to learn something new, and the experience you gain from this over the years will help you to achieve your dreams. This has helped me understand the true meaning of the phrase “Create your own opportunity – Don’t look for it.” – and I try to live by this credo every day of my life.

For the last 18 years, I've been working as a marketing and PR manager for several industries and businesses, but I’ve grown to realize that this routine type of job is taking all my time and energy, but gives me the minimum support towards the achievement my dreams.

One summers day, I went for a boat trip to scuba dive, which enables me to meditate underwater, in the depths of the ocean, with the marine life, balanced in natures harmony, peace, and silence. After I’d finished my dive and meditation, I was enjoying my shower, peace and quiet in my mind, enjoying the purity of the water cleansing my skin, my body, hair and my face, and had a clear realization I was looking forward to my next treat – putting on my make up on fresh clean skin. My mind clarified on a simple vision, “I love make up, applying make-up, looking at new and different styles of make-up.” 

I’ve adored makeup since I was 13 years old and was heavily influenced by "Joelle Mardanian".  I avidly watched her program on TV, following her tutorials, practicing her techniques. She is still a huge influence to this day. 

Every morning before I go to work, I wake up 2 hours early to give me time to relax, and to apply my makeup in confidence. 

Through the years, I noticed my makeup products I used were missing features I wanted:  such as being extremely long-lasting, moisturizing my skin all day long, more dynamic ways to wear it. I'm a busy person, I don't have much time to retouch during the day, so I was searching for product that matches my fast pace lifestyle.

I noticed that I'm not the only one wishing for these features, so I decided to start a new makeup brand that will facilitate working ladies life and give them all required skin care through their makeup. 

I traveled the world looking for new formulas, best ingredients and new experiences about cosmetics to bring to your personal collections, the best products you can wear all day long with confidence.

I am Cherine Hamdan, founder and CEO of “Cherry Lady”, My mission – Livin' In Devotion For Your Beauty